Operations and AI strategy for founders who want to lead, not just manage.
Helping founders and teams run smarter businesses, so they can focus on where the business is going, not just keeping it going.
⇾ You're generating good revenue but the day-to-day still runs through you
⇾ Your systems and processes could be sharper, you just haven't had the headspace to address it
⇾ You're curious about AI but not sure where it fits or where to start
⇾ You want to spend more time on strategy and growth, less time in the weeds
You've built something that works. Now let's make it work smarter.
You don't need rescuing. You need a strategic partner who gets operations, AI, and what it takes to build a business that runs without you at the centre of everything.
How we can work together
01
Strategy Session
A 90-minute diagnostic of your operations, systems and structure. You walk away with a clear report of what to prioritise and why.
BOOK A SESSION ⇾
02
Operations Project
A 3–4 month engagement to build or rebuild your operational foundations. Systems, processes, automations, SOPs and full handover.
FIND OUT MORE ⇾
03
OBM Partnership
An ongoing partnership where I work alongside you as your operational lead. Chief of Operations without the full-time hire.
LET’S TALK ⇾
AI Workflow Implementation.
Built for organisations handling high volumes of customer enquiries.
WAITLIST OPEN
Most organisations are still managing customer enquiries manually: a growing team, a patchwork of tools, and a process that doesn't scale. The volume keeps rising and the quality starts to slip.
We design and deploy agentic customer service systems that handle the repetitive, high-volume work reliably and at scale — without losing the quality customers expect.
Places are limited and being offered to a small number of organisations first.
USE CASE 01
Customer service automation
High-volume inbound enquiries handled and responded to without manual intervention.
USE CASE 02
Intelligent routing
Enquiries directed to the right team or resource based on context, net keywords.
USE CASE 03
Human-in-the-loop handoffs
Clear escalation points so your team stays in control of decisions that need them.
Hey, I’m Beth.
I'm an Operations and AI strategist based in Wales, UK. I work with founders and teams to strip back complexity and build businesses that actually run well.
I'm also a director at Root and Scale Consultancy, where we work with larger organisations on systems diagnostics and operational transformation.
ABOUT
"…this has been a huge value to the business, the team and me personally. It's allowing us to take the next step more smoothly and have engagement from the team too"
Fiona Roberts, Bia Mindset (OBM Associates)
"I've regretted some investments in my business but never with Beth. If you're looking to take your business to the next level, Beth is the one."
Bethany Helliwell-Smith, Awen Coaching
“I would 1 million percent recommend Beth. Beth is amazing, the things she has created [workflows, processes] my mind is blown because I didn’t even know it was possible’’
Carla Biesinger